How social media platforms can help streamline your business and personal experience online.
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Social media is a boon to the tech-savvy professional. Social media platforms like Facebook and Twitter have revolutionized the way we do business and the way we speak to our clients. Simple to understand and easy to use, nurturing your social media accounts will help you to get your message out, to reach many more readers than traditional advertising and improve your branding. Keeping up to date with your social media can be very time consuming; be careful to balance time spent with results achieved.
Benefits of social media
It’s much easier to get your message out or products noticed when you can reach thousands of potential clients through social media. Younger clients rely on social media platforms when they are looking to purchase items.
Social media platforms enable you to drive traffic to your website and help to establish your brand. They allow you to have a voice and to communicate directly to your audience as often as you like, at no extra cost.
Being able to respond in real time to online reviews will help to improve your customer service. Clients will be able to communicate directly with you and you will have the opportunity to address their concerns or answer questions.
Using social media
Don’t try to be everywhere; select a few key places to have a presence and focus all your attention on doing a few platforms well rather than many platforms intermittently.
Facebook: When setting up a Facebook account, make sure that you set up a business account. This allows you to have a branded landing page with a similar look and feel to your website. The Facebook page is utilized to drive traffic to your home page. The page will also provide customers with important information. Clients who link to your Facebook page help to improve your Google rating.
Twitter is also an invaluable tool to use when communicating with clients and driving traffic to your site. Be sure to set your Twitter page up with a branded background image. Take advantage of your bio to include keywords that users would type in when looking for the products you sell or services you provide.
Having a blog is essential for driving traffic to your site. It sets your company up as a valuable resource in the field and encourages confidence. Regular blog posts will also improve your Google ranking and will help users to find your website with keyword searches. Focus on content to draw readers and inspire them to explore the website. Beware of flagrantly promoting yourself or stuffing your blog so full of keywords that it is tedious to read.
Add ‘badges’ to your blog and website which make it easy for people to follow you on Twitter and Facebook.
Social media platforms allow you to build relationships with existing and prospective clients. Studies by Ogilvy and ChatThreads show that not only are clients more likely to buy from a company with whom they have a social media contact, but they are also tend to spend more money.
Said Dr. Walter Carl, ChatThreads founder: “We’ve found that in the real world, social media exposure — by itself and more broadly when combined with other types of media exposure such as out-of-home, PR or TV ads — is linked with a two- to seven-time higher likelihood of consumption and actual spending increases…”
Timing is everything, so choose times of the day when your social media posts won’t go unnoticed. Early morning is best for Facebook updates while both Facebook and Twitter benefit from lunchtime posts or posts after 6pm when your people return home from work. Consider the time zone where your clients live when sending social media posts.
Image via Jugando con photoshop!
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