Re. Those ads
So we’ve just launched our new ad campaign; you might have seen it online and in
the paper. We expected that it might be risky. When we decided that we wanted to
make finances relatable to millennials, we knew a few moms and dads would cover
their eyes.
![](/content/images/2016/03/Feb_scanadlousads_feedback.gif)The thing is, we’re
not talking about sex just for the sake of talking about sex. We’re talking
about it in a very specific way that plays on the taboo nature of the
topic—because that’s