Why design matters in financial services

Financial services have been around for hundreds of years, but they haven’t really changed all that much. The banking industry, both in terms of design or function, has remained relatively static. Hey, it’s understandable when your roots run deep in tradition. That’s the thing. We’re not a bank—by design. And it’s not just a play on words that we decided sounds nice; we’re actually consciously using design and psychology to make it fun to be financially responsible. (Because let’s be real, “financial responsibility” sounds anything BUT fun.) While we do offer some things you can get at a bank, we’re definitely not your granddad’s bank. Basically, yeah, designing holistic experiences that are beautiful, functional, and inspiring is a huge part of what we do, but what we’re really after is the best way to get Canadians financially fit. It just so happens that design’s a pretty effective way of doing it. The design of financial fitness Designing the brand We designed the brand mark using geometric lines and shapes to create something that’s simple, yet has character and impact. It’s shaped to communicate our fresh and

Artist Series: Q+A with Mike Joyce, Graphic Designer and Creator of Swissted

We’re big fans of excellent design here at Mogo and have been working closely with a group of talented designers to bring you over 30 Mogo Card designs. In this blog series, we’ll profile some of the designers we’ve been working with, his or her latest project and showcase the limited edition Mogo Card design(s) created exclusively for the Mogo community. The Mogo Card Artist Series This spring, we’re thrilled to release the Mogo Card Artist Series with the first cards by world renowned artist, Mike Joyce. Joyce is best known for his graphic design work in the music and entertainment industry. He’s designed album covers for musicians like Iggy Pop, Katy Perry, Aretha Franklin and more. His latest creation is Swissted – a personal project recently turned into a 200-page book.  In *Swissted: Vintage Rock Posters Remixed and Reimagined *(Quirk Books, $28) Joyce redesigns show flyers for legendary punk, new wave and indie rock concerts in international typographic style. Every single one of these shows actually happened and each design is set in lowercase berthold akzidenz-grotesk – not helvetica, as noted on his website. I’m partial to his design for Iggy Pop with the