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May 15, 2015

How to Trick Your Brain to Stop Buying Cr*p You Don’t Need

We all buy crap we don’t need. The problem is, most of us get smacked upside the head by our load of debt and our brain still doesn’t get the memo that we’ve been spending like we’re on tour with Drake. But how can I stop myself from swiping my credit card for yet another new pair of kicks when I find the last pair of Stan Smith trainers in my size?... you might be thinking. That’s right. You might be shocked to realize it’s not H&M’s socially responsible attitude that keeps you coming back, but a few simple, trickster strategies. Watch out for: red tagged clothing racks that trigger your brain to take action, roadblocks that navigate you in the direction of irresistible temptations, and classic upbeat tunes that trigger dopamine – and perhaps release an anchored memory of your last champagne shower in Vegas – making you feel sexy and happy, and encouraging you to spend, spend, spend. This part is going to freak you out, but it’s a solid tactic to push you towards the realization that you’ve been stockpiling useless garbage, probably for the better part of
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