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May 05, 2016

Why design matters in financial services

Financial services have been around for hundreds of years, but they haven’t really changed all that much. The banking industry, both in terms of design or function, has remained relatively static. Hey, it’s understandable when your roots run deep in tradition. That’s the thing. We’re not a bank—by design. And it’s not just a play on words that we decided sounds nice; we’re actually consciously using design and psychology to make it fun to be financially responsible. (Because let’s be real, “financial responsibility” sounds anything BUT fun.) While we do offer some things you can get at a bank, we’re definitely not your granddad’s bank. ![](/content/images/2016/05/mogo_fastco_ads-process_1.jpg) Basically, yeah, designing holistic experiences that are beautiful, functional, and inspiring is a huge part of what we do, but what we’re really after is the best way to get Canadians financially fit. It just so happens that design’s a pretty effective way of doing it. The design of financial fitness Designing the brand ![](/content/images/2016/05/logo-1.jpg) We designed the brand mark using geometric lines and shapes to create something that’
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  • © Mogo Inc. All rights reserved. Mogo and the Mogo designs are trademarks of Mogo Finance Technology Inc. and used here under licence.
    MogoMortgage is offered by Mogo Mortgage Technology Inc. o/a MogoMortgage, a mortgage brokerage (Ontario: FSCO License No. 12836).* Trademark of Visa International Service Association and used under licence by Peoples Trust Company. Mogo Visa Platinum Prepaid Card is issued by Peoples Trust Company pursuant to licence by Visa Int. and is subject to Terms and Conditions, visit mogo.ca for full details. Your MogoCard balance is not insured by the Canada Deposit Insurance Corporation (CDIC).Equifax® is a registered trademark of Equifax Canada Co., used here under license. Apple, App Store and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries.Google Play and the Google Play logo are trademarks of Google Inc.All company names, logos, and brands are property of their respective owners and are used on this website for identification purposes only.

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