Budweiser Canada’s 2012 Super Bowl commercial is, without a doubt, my favorite beer commercial.
They told two rec league hockey teams that they were filming a documentary on beer-league hockey teams, and totally lied. Instead they packed their regular rink with rabid fans, face paint, t-shirt guns and mega replay screens.
Check out the video for the shock, surprise and a bunch of regular Joes turned into superstars for one night.
H/T to the PuckDaddy blog for pointing this video out. Now if you’ll excuse me, I’m off to grab a frosty brew.
Image = screen grab from Bud commercial.