When it comes to the business of apparel, there really aren’t that many wheels
to reinvent: first and foremost, there’s the obviously-designer status pumpers
(cheap but expensive), then the subtle-designer ego soothers (expensive but
expensive), and finally the obviously-not-designer elemental necessities (cheap
but cheap).
But kids are clever these days, and Everlane [https://ca.everlane.com/](who’s
CEO is hardly a day over my little brother) has reinvented a wheel that roams
the best of both