Designing our new look: what’s the Mogo identity?
If you’ve been with us for a while, you’ve probably noticed that our logo’s been
through a pretty big change. And now, it’s a little… shall we say, edgier?
![](/content/images/2015/11/mogo_brandidentity_beforeafter-5.jpg)Making a cool
finance brand
![](/content/images/2016/02/gary-chan-creative-director.jpg)Why did we want to
change things up? What’s the name of that red that we use now? We’ll let our
creative director Gary explain.
Why the brand identity change?We’re always looking at how we